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Delivering Customer Success Results

Customer Success: Financial Foundations


Customer Success is all about improving Customer Lifetime Value (LTV), and optimizing it requires investment!  

The Question is "How Much, Where, and When?  

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Focussing Your Investment : Segmentation


Once a Prospect Becomes a Customer, Everything Changes. 

"Customer Segmentation" is not "Sales Segmentation"!  Developing a  segmentation strategy focuses your investment 

and Customer Success resources on activities that 

Optimize Customer Lifetime Value and Increases Your Valuation.

Segmentation Aligns Your Strategy and Business Objectives.

Your Investment: Results That Scale


A Financially Sound Strategy Defines Your Tactics: 

Our management consulting best practices provide a foundational strategy for defining tactics that enable your customer success team to drive revenue retention and growth.  In the words of Sun Tsu:  

“Strategy without tactics is the slowest route to victory, 

Tactics without strategy is the noise before defeat.”  

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