Customer Success is all about improving Customer Lifetime Value (LTV), and optimizing it requires investment!
The Question is "How Much, Where, and When?
"Customer Segmentation" is not "Sales Segmentation"!
Once a prospect becomes a customer, the world changes.
Developing a segmentation strategy allows you to prioritize your resources and enables your Customer Success team to focus on the optimization of Customer Lifetime Value (LTV).
Strategy & Tactics: Our management consulting best practices provide a foundational strategy for defining tactics that enable your customer success team to drive revenue retention and growth. In the words of Sun Tsu:
“Strategy without tactics is the slowest route to victory,
tactics without strategy is the noise before defeat.”
Our Blog: Covering Current (and sometimes controversial) Customer Success Topics!
Reach out and I'll send you our "Financial Foundations" template. We can hop on a call to discuss once you've played with it!