Customer Success is all about improving Customer Lifetime Value (LTV), and optimizing it requires investment!
The Question is "How Much, Where, and When?
Once a Prospect Becomes a Customer, Everything Changes.
"Customer Segmentation" is not "Sales Segmentation"! Developing a segmentation strategy focuses your investment
and Customer Success resources on activities that
Optimize Customer Lifetime Value and Increases Your Valuation.
Segmentation Aligns Your Strategy and Business Objectives.
A Financially Sound Strategy Defines Your Tactics:
Our management consulting best practices provide a foundational strategy for defining tactics that enable your customer success team to drive revenue retention and growth. In the words of Sun Tsu:
“Strategy without tactics is the slowest route to victory,
Tactics without strategy is the noise before defeat.”
Our Blog: Covering Current (and sometimes controversial) Customer Success Topics!
Reach out and I'll send you our "Financial Foundations" template. We can hop on a call to discuss once you've played with it!